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Sell controlled items below ceiling price, traders reminded
Tarikh : 13 Feb 2018  Sumber Berita: The Borneo Post

Sell controlled items below ceiling price, traders reminded

Henry (second right) holds a pink sign that indicates a controlled item under the Chinese New Year Festive Season Price Control Scheme 2018. Also seen is Naroden (second left). – Photo by Muhammad Rais Sanusi

KUCHING: Traders are advised to keep the price of controlled items below the ceiling price set by the Domestic Trade, Cooperatives and Consumerism Ministry (KPDNKK) in conjunction with the Chinese New Year Festive Season Price Control Scheme 2018.

The scheme, which kicked off on Feb 10, lists a total of 13 items and is in effect for 10 days until Feb 21, said KPDNKK Deputy Minister Dato Henry Sum Agong.

The listed items include chicken, chicken eggs, seafood, dried goods, vegetable and pork.

Henry was speaking at a press conference after launching the Price Control Scheme at Giant Tabuan Jaya Mall and taking a walkabout together with KPDNKK officers to survey the displays.

“Traders who do not adhere to this scheme will face harsh penalties,” he said, adding that wholesalers and retailers are encouraged to offer controlled items at lower prices if they obtained them for a low price themselves.

As of yesterday, there were no complaints of any trader committing an offence.

To maintain a more effective enforcement, KPDNKK officers are stationed at locations such as public markets, farmers’ markets and supermarkets.

Traders found guilty under the Price Control and Anti-Profiteering Act 2011 will face fines or jail time or both.

For selling over the ceiling price, individual traders will be fined RM100,000 or jailed no more than three years, or both, or compounded up to RM50,000.

Companies found guilty will be fined up to RM500,000 or compounded up to RM250,000.

Traders who do not use a pink sign to mark out controlled items will be fined up to RM10,000 or compounded up to RM5,000 for individuals, or fined up to RM20,000 or compounded up to RM10,000 for companies.

Also present was Entrepreneur and SME Development Assistant Minister and E-Commerce Assistant Minister Datuk Mohd Naroden Majais, and KPDNKK state director Dato Stanley Tan.

Complaints can be made through the 1Malaysia One Call Centre (1MOCC) on 03-80008000, or the toll-free Strategic Operations and Information Centre (Pigos) on 03-88826088/6245.

Reports can also be made through the smartphone app ‘Ez ADU’, or emailed to, or SMS to 15888 by typing ‘KPDNKK ADUAN <details here>’, or at any KPDNKK office nationwide.

The KPDNKK website is at